Established in 2018, Phara launches a collection for Spring and summer season, Using “A Late Night Lounge Club” title as debut.
Phara was born from the emotion of an enthusiastic teen, who dare to take risks to determine his own way of life. Encouraged by freedom of expression, inspired by various activities of youth, teenage nostalgia, teenage love story, rebellion, music, film, 90’s culture and also internet
There is no set rules about what we have to do (we’ve no rules), just “just do what you want to do” And fight for what you want to accomplish. We are there for whoever you are that’s still alive and have the spirit to fight for what their choice of life are.
Phara produces daily wear using qualified material, with concern of colors and graphics. Trying to visualize our wild ideas, inspired from the root of the world’s problems, which is you, human.